Grotesque Sans Serif

The earliest commercially successful

Sans Serif subgroup, prominent from the late nineteenth century into the early twentieth. Grotesque typefaces retain traces of their serif-era origins: slight stroke contrast, relatively open

Aperture, a double-story lowercase g, and letterforms that, while lacking serifs, still carry a degree of formal irregularity and personality. They predate the rationalized neutrality of

Neo-Grotesque Sans Serif designs.