A refined evolution of the Grotesque Sans Serif sans serif, developed in the mid-twentieth century with the explicit goal of maximum neutrality and Legibility. Neo-grotesque typefaces feature uniform Stroke weight, closed or narrow Aperture, a single-story lowercase g, and a deliberately impersonal, utilitarian character stripped of the quirks found in earlier grotesques. Helvetica (1957) is the defining example, emblematic of the Swiss International Typographic Style that championed clarity and objectivity.
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